Nike AM 97 Pink Faye Webster

Nike Movement 97

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Celebrating 20 Years of Creativity
THE CHALLENGE

How do you reignite Air Max 97 for the next generation?

Nike x Anajah

On its 20th anniversary, the iconic Air Max 97 transitioned from forward-thinking footwear to creative inspiration. The Brief: connect with tomorrow's future makers to tell stories for movement today.

Nike Lauren Tepfer

We partnered with Nike to create a movement for the next generation—identifying six 20 year-old creatives, born the same year as the shoe, to express their take on a Brave New World.

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Faye Webster
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Lauren Tepfer
Icream anjah
Anajah Hamilton
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Bryant Lui
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Lucia Santina Ribisi
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Halima Aden

We challenged each creator to imagine their future—taking inspiration from the Air Max design.

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Their stories of exploring the essence of air through their own lenses was shared on the Nike app and across Nike Sportswear channels as well as on their personal channels.

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