The Pitch
The Pitch is a Day One Perspective original franchise that imagines creative and off-beat brand collaborations we'd like to see come to fruition in real life.
Three Little Treats, Because We Deserve It
It turns out that most of life's minor inconveniences can be resolved with a little treat—and American consumers, particularly Gen Zers, are looking for fun drinks, little trinkets and even "toilet bombs" to brighten their days. But how many overpriced matcha lattes, designer lip oils and concerningly naked cherub figurines can a person buy? Here are three alternative ways we'd treat ourselves, if they existed.
